For a lot of people, holidays are a golden opportunity to market their business through social media. I am not just talking about the Christmas retail rush. I’m not just talking about special sales. I am talking about genuine interaction with your audience.
I use the word “audience” because it’s a good idea to think of people that way when it comes to the principles I am about to cover. We are talking about people who are engaging with your brand, not just customers who are going to take advantage of a sale.
Encourage them to share their holiday plans…
People are already going to be sharing their holiday plans with everyone they know over social media. Why wouldn’t they be willing to share them with one of their favorite brands?
This is a chance to simply connect. Show genuine interest in the people who engage with your brand! This is taking a small step into a deeper relationship with those people. They are no longer simply coming to you for a product or service. They are coming to you with their personal life as well.
The more openness people develop with your brand, the more their loyalty to your brand is set in stone. – TWEET THAT
You don’t need to ask them to buy anything, just connect with them!
Evaluate your market…
This is an EXCELLENT chance to get a bead on who your market is.
Figure out something about your brand that is relevant to the upcoming holiday. For example, if you are a business that sells hot dog chili like my good friends over at Custard Stand Chili, there is obviously a relevant connection to the 4th of July! For some businesses a relevant connection can be harder to find, but you just need to get creative.
Next, ask a question about that relevant connection to your business. My chili slinging buddies could simply ask, “Who out there is planning a cookout for the 4th!?” Or they could be a little more heavy handed and ask, “Who is planning to serve chili dogs at the 4th of July cookout!?” It doesn’t matter if it’s their chili, a competitor’s chili, or homemade chili! They aren’t trying to make people feel bad that they aren’t using Custard Stand Chili. They just want to see who is engaging and who is actually making use of a product like theirs.
This is meant to be another bit of GENUINE engagement. Don’t push a sale. Don’t advertise. Simply engage. People know that Custard Stand Chili sells chili. They don’t need to be reminded. All they need to do is see genuine engagement from that brand and they will probably hit them up next time they need chili!
Wish them well…
There is no agenda here. There is no sale. I feel like I shouldn’t have to keep reiterating that…
All you are doing is wishing them a Merry Christmas, Happy Hanukkah, Happy 4th of July, Happy Labor Day, etc, etc.
This is just a simple way to keep you in front of them. This is probably the weakest way to go about it, but at least it’s something. You can even couple it with the other two suggestions above. Space them out a little bit, though.
Ask them to share their plans a few days out. Evaluate your market the day before. Wish them well on the day of.
People are happy during the holidays…
Since there are generally good spirits surrounding most holidays, people are willing to share. They are willing to engage. They crave connection and attention! Ok…maybe that was a bit far reaching, but I’m sure I’ve made my point.
Use the holidays to your advantage, but do it right! Don’t just hound people with advertisements for 50% off! Show interest in them and what is going on with them!