The world of marketing has been changing for years now. Even the idea of “Word of Mouth” marketing has gone digital. It’s all about people telling others through Facebook and other social media platforms about their favorite businesses and brands. Here are a few tactics and practices that can help you bring your marketing into the digital world.
Let’s start with something that is not only a good marketing tactic, but it’s also practical. First of all, let’s define a “Rough-In Video”.
Rough-In Videos are done at the same time as your rough-in inspection. They cover every inch of every wall. They capture the electrical, communications, plumbing, and everything else that ends up behind drywall.
You can market this feature to your clients as peace of mind that they can see exactly what’s behind their walls. This allows you to assure them of the quality of your work, and also gives them a practical tool for doing maintenance.
This is also practical for you. If a box ever gets buried or you need to find a wire, a Rough-In Video will cut down on the time and cost of digging them out. Instead of cutting out a section of drywall, you will be able to cut accurately with much less drywall to repair.
The best part is, most contractors are simply working the cost of this service into their project budgets. So you get a marketable, useful tool at no cost to your bottom line.
Final Construction Videos
This is another tool that most contractors are working into their project budgets. Hiring a professional videographer to film the house when it is complete gives you an engaging and dynamic portfolio that is marketable in many different ways.
Send out packets with a DVD of your best work. Create a YouTube profile to show off all the houses you have done over the years. Get all your friends on Facebook to share the videos so that your work reaches all kinds of new people! You can even give a copy of the video to your client so they can share it online and show off their beautiful new home to their family and friends! The possibilities are endless with this kind of video.
This is probably the most time consuming of all the tactics. It won’t cost you anything, but the commitment level is much higher.
The marketing benefit that blogging bring is that you are able to display your expertise. Share your wisdom and knowledge that you have gained over the years. Tell people what to avoid and what to look for when they are seeking a contractor. List the top ten brands that you recommend to your customers. Let people know about what up-and-coming communities are the best to build in.
By giving out this kind of value for free, you build a relationship and trust with a potential customer before they even meet you. You are not losing anything by giving away this information. They still need a licensed contractor to build their house for them. All you are doing is showing them that you are a contractor that goes above and beyond the rest to give them the best experience possible.
Social Media Engagement
This is the icing on the cake. More and more businesses are learning the power of engagement and communication with their potential customers. By creating a Facebook page or some other social media profile, you are opening yourself and your business up for people to engage with you. Talk to them. Hear their concerns. Answer their questions.
This is another way you can start to build a relationship and a foundation of trust before they ever meet you. It creates a certain loyalty in people when they feel like their voice is being heard.
All of these are excellent ways to improve your business’ visibility. Committing to all of them will get the best results, but just getting started with one will always help. It all comes down to making them a priority for the sake of growing your business. You can pour some of your own time and resources into it, or you can find a consultant or videographer to help make it happen. Whatever you choose to do, these tactics will help!